The French start-up Flowlity won the European Supply Chain Start-up Pitch during the hybrid inNOWvate Supply Chain Event in the Dutch city of Utrecht on 13 October 2020. This prestigious competition is organized by Supply Chain Media. Flowlity received a clear majority of the 389 votes that were submitted by the audience watching online.

Supply Chain Media publishes an annual Maturity Matrix of European supply chain start-ups based on the company’s analysis of over 160 start-ups from all over Europe. They are visualized in an overview featuring ten categories of different solutions. “In the previous two editions of the contest during our inNOWvate Supply Chain Event, we allowed start-ups from any category to take part,” says Lofvers. “Due to the COVID-19 outbreak, we were forced to move our event from the spring to the autumn and create a more digital format. As a result, we decided to limit the scope of the award and to cancel the separate contest for more mature scale-ups this year.”

To select the four candidates, the jury – headed up by Lofvers – evaluated all start-ups based on four aspects: the market potential, the innovativeness, the applicability in practice and the clarity of the message.



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