Market disruption is a continuous event; therefore, logistics and supply chain have become core priorities of companies. These issues are not only a matter of money but also a source of competitive advantage.  

29% of consumers do not wait for a replacement in case of shortages (Ifop, Wincor Nixdorf survey). In other words, availability is becoming a source of competitiveness. 

It is therefore a double challenge for companies and their supply chain! Responding to the challenges of growth while at the same time addressing the new demands of consumers in an increasingly volatile environment. 

As a matter of fact, the frequency of disruptions that supply chains are now facing is staggering. In 2021, the Suez Canal was blocked, there was a shortage of electronic components, raw material prices rose,  there was a shortage of sea containers, etc. 2022 will be no exception. 

Find out here how companies like Camif, Danone, and La Redoute faced difficulties. 



In 2020, Camif was experiencing rapid growth (+44%). A lot of pressure was put on its logistics, forcing the company to rethink its procedures. The company needed a tool to help it make sales forecasts more reliable and manage the growing supply chain complexity associated with growth: the number of suppliers (+20% over 1 year) and products (+30% over 1 year) was constantly increasing, with various ordering constraints that were difficult to manage without a good tool. In this context, Camif invested in its supply chain to absorb this unprecedented evolution and digitize and optimize its processes. Flowlity also helped Camif to synchronize its supply chain with its suppliers. Complete visibility without having to share confidential data. 



In January 2020, Danone launched a call for projects for its “AI Factory For AgriFood” project. The challenge of the program was to respond to the various challenges linked to agriculture, logistics, and the supply chain, by promoting the reduction of waste.

Since then, Flowlity has helped the company to optimize its raw material and packaging stocks. The solution enables food experts to optimize their stock levels (minimum and maximum) and offers recommendations for replenishment and consumption forecasts by promoting the digitalization and automation of its processes.



Aware of this challenge, La Redoute has been using Flowlity since 2019. That same year, the group continued its conquest of the Netherlands and Germany. To offer the best customer experience but also to control its environmental impact, La Redoute has called on the Flowlity intelligent solution to optimize its packaging inventories. As part of its commitment to excellence, the company strives to have the ideal packaging for each product purchased for an optimal customer experience.


By combining artificial intelligence and supply chain expertise, Flowlity has been able to develop a solution that is both resilient and intelligent, offering sustainability and competitiveness to the companies that use it. These perfectly mastered elements ensure the growth of clients such as Camif, Saint Gobain Danone, and La Redoute.>