The health crisis was the final blow for some companies and an extraordinary accelerator for others. In just three months, e-commerce, for example, has experienced the equivalent of 10 years of growth. In addition, new socio-economic and behavioral models have been created during this period, which has contributed to the shaping of various consumption patterns (Nielsen, 2020).

29% of consumers do not wait for a replacement in case of shortages (Ifop, Wincor Nixdorf survey). In other words, availability is becoming a source of competitiveness.

It is therefore a double challenge for companies and their supply chain! Responding to the challenges of growth while at the same time addressing the new demands of consumers in an increasingly volatile environment.



How do we overcome the challenges of growth?


To meet the challenges of growth, supply chains in search of sustainability need to be reshaped on a new basis: resilience, intelligence, sustainability, and competitiveness.



Resilience is an issue that has emerged recently. It is simply the ability to overcome shocks. In the supply chain, it is now called resilient planning or the ability to produce medium and long-term plans that mitigate uncertainty by ensuring the right degree of resilience, so that short-term plans are executable (Gartner, 2017). 

A robust model that effectively addresses the challenges of growth even in a volatile market.



Intelligence is the ability to pick up signals, adapt and understand the entire supply chain. It leads to the digitalization of processes and provides companies with more visibility to facilitate decision-making.



This pillar involves building a supply chain that meets the challenges of Environmental, Social, and Governance (ESG) criteria. This objective can be achieved by for example reducing waste and limiting unnecessary transport.



Finally, a company must be able to provide sustainable services and maintain its competitiveness in this context of resilience, intelligence, and sustainability. Unlike the practices of the 2000s, competitiveness should no longer be served at the expense of the other pillars.

By combining artificial intelligence and supply chain expertise, Flowlity has been able to develop a solution that is both resilient and intelligent, offering sustainability and competitiveness to the companies that use it. These perfectly mastered elements ensure the growth of clients such as Saint Gobain and La Redoute. Learn more about responding to the challenges of growth in this White Paper >.