Hello Karim, could you introduce yourself in a few words?

I am co-founder and CTO of Flowlity, and I’m in charge of the product, research and development.

I have an engineering background in applied mathematics, and before I started this venture, I worked as a machine learning engineer at Criteo. We were doing about 3 to 4 billion personalized display ads every day. so I was working on big scaling and artificial intelligence issues.


If you had to describe your job in 3 words:

  • Listening: that’s a big part of my job. I listen and try to understand the needs of customers to find innovative solutions to their challenges
  • Innovation: we are fortunate to have very diverse profiles in our research team and this allows us to innovate and find the best possible solution for our customers.
  • Diversity: we are a start-up, and I don’t focus on just one task. I get out of my comfort zone. I don’t just do one job, and I have to diversify to have a real impact.


What is your typical day like?

As I manage several teams, I always start my day with the various daily stand-ups: product, research, data, etc.

We talk about the previous day’s activities, what we are going to do that day, and we quickly coordinate ourselves as required.

Aside from these meetings, I always reserve 2 to 3 hours a day to code or review coding by other team members.

I also try to spend time with the project and product teams to improve the various workflows and the overall user experience.

As a co-founder, I also have the chance to work on OKR, finance and strategy, which I really enjoy!


What interaction do you have with customers?

I often do user interviews with end users to understand their needs and the tools they already have in place. I also spend time showing them the application to understand how they will use it and introduce them to new features.

I am also involved in the sales cycle, and as CTO, I meet with IT managers to discuss all issues related to security standards, exchange protocols and data integration.

I find this customer interaction really motivating. It helps avoid any tunnel effect and reminds us who we are working for. Moreover, we can see our impact on a daily basis.


Why Flowlity?

After a few research-oriented experiences, I wanted a job with a more direct impact on the user.

I wanted to work in a sector with data and real challenges, and that’s what I found with the world of supply chain.

I saw it as a business opportunity but also a human opportunity to have a real impact. It’s a sector that hasn’t innovated much in terms of solutions and where interfaces are not yet very user-oriented. Furthermore, the ecological and financial waste and the possibilities for improvement are enormous.

At the very beginning, we spent 6 months with Jean-Baptiste talking and interviewing supply chain professionals to understand their needs… and I quickly understood that we had an opportunity to really add value.