How can retailers address the challenges of customer experience?
Already a fast-growing sector, e-commerce has seen, during the first lockdown, the equivalent of 10 years of growth in just three months, according to McKinsey & Company.
With the pandemic and the dominance of e-commerce, already underway changes have accelerated, leading to unparalleled digitalization and process review.
In an increasingly unstable market, where opportunities are becoming rare, how can companies satisfy an increasingly demanding customer while keeping costs down? How can the supply chain deliver a satisfactory customer experience?
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